How to build a content strategy for a product that won't be complete for years: The healthcare startup conundrum
Here’s how a client of mine used word choice and content engineering to exit stealth mode and raise capital
Jessica Ovadia
Aug 29, 2024
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Imagine if the most effective language used to describe who you are and what you do was codified – to be referenced each time a communication need arose for you and your team. You'd always be prepared for a meeting, reduce anxiety before a pitch, navigate a major change and confidently showcase your expertise in the market. You would also break free from messaging mayhem - the cycle of overwhelm and doubt associated with crafting, editing and revising, on repeat.
Introducing the Messaging Foundation. Effortless, value-driven communication with any audience, in all settings.
Here are three ways to start communicating simply today:
Digital Workbook
Digital Workbook: Engineer Your Foundation
Join the waitlist for a self-pace guide to crafting your own messaging foundation. Based on the same process I use with 1-on-1 clients, this step by step plan, with 25+ templates, will keep you on track for a fraction of the price. Build it yourself or share with your team
Why Jessica Ovadia – Healthcare Messaging?
Would you ever build a home without a foundation or construct a bridge without an engineer? No! Everything would crumble just as soon as you begin.
Relationship building and organization growth is no different.
As a content strategist for 15+ years, I have helped countless healthcare leaders, founders and writers engineer a solid foundation to support their marketing and communication needs, big & small. Whether gearing up for a raise, selling on the market, building strategic partnerships or navigating a massive organizational change, using the systematic 3-phase approach of Investigate - Build - Implement, I can help you break free from messaging mayhem to enjoy effortless content creation and engaging conversations with those who matter most.
"Jessica gave me useful insights and help with expressing the benefits of my products and I really enjoyed working with her."
Joyce Waterhouse,
founder and CEO of Inlet Health
"With a growing demand for mental health services, we needed an initial messaging strategy to elevate and differentiate our presence. Jessica Ovadia-Healthcare Messaging solved this challenge by helping define our mission and aligning our communication materials. We are democratizing mental health care for everyone. Thanks to Jessica Ovadia - Healthcare Messaging, we now have better tools and scripts to communicate our vision, simply and effectively, to those in need.”
Alex Frenkel,
CEO of Kai.ai
"Working with Jessi was pivotal, for both the messaging strategy and the overarching vision of the company. She was easy to work with and the results were very satisfying.”
Paul LeFloch,
CEO and Co-founder of Axoft
Giveaway - Giveaway - Giveaway
To find out how to navigate the 10 most common healthcare entrepreneurial challenges using communication techniques, check out the "Founders Survival Guide." Just drop your name and email in the form below and you'll receive your copy to download.
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