I'm betting you've manipulated the same elevator pitch more times than you can count, and still wonder if your ideal customer appreciates what you do ...
This doubt & pressure is understandable. If you can't articulate your value, simply, you can't expect your stakeholders to facilitate an introduction, lead your next round of funding or green light a pilot.
Yet, every time you or your team craft a message, email, grant response, RFP, talking point and more, the following demands swirl ...
Support words with data, but don't bore the audience
Avoid buzz words, but use industry slang
Promise a future, yet rely on the present
We can't claim that, yet
Show empathy
Speak simply, but sound professional
Demonstrate expertise, but don't be cerebral
Be specific, but speak to everyone
Check with compliance
It's messaging mayhem, and it's the reason leaders - at any stage of growth - struggle to increase revenue, close a round, mature operations and eventually exit or IPO.
Now, imagine if all that pressure went away.
If instead of 1000 versions of a pitch deck on your desktop, or frantically preparing for an interview 5 minutes before it airs, you had a content strategy to guide all your marketing and communication efforts.
You removed yourself from mayhem, systematically choose words to describe who you are and what you do and codified it into a playbook for you and your team to reference, consistently.
That is the power of a strong foundation and it' s time to lay yours.
"Jessica gave me useful insights and help with expressing the benefits of my products and I really enjoyed working with her."
Joyce Waterhouse,
founder and CEO of Inlet Health
"With a growing demand for mental health services, we needed an initial messaging strategy to elevate and differentiate our presence. Jessica Ovadia-Healthcare Messaging solved this challenge by helping define our mission and aligning our communication materials. We are democratizing mental health care for everyone. Thanks to Jessica Ovadia - Healthcare Messaging, we now have better tools and scripts to communicate our vision, simply and effectively, to those in need.”
Alex Frenkel,
CEO of Kai.ai
"Working with Jessi was pivotal, for both the messaging strategy and the overarching vision of the company. She was easy to work with and the results were very satisfying.”
Paul LeFloch,
CEO and Co-founder of Axoft
The Digital Workbook is the solution to your business development, revenue generating, client management and fundraising challenges
The same patterns of communication distress plague leaders, writers and entrepreneurs - throughout the growth journey. Contrary to popular belief, the permanent solution to this cycle of overwhelm and doubt is not web copy or a killer pitch. It's a foundation - a reference guide of proven, codified language to simplify your message, engage with your stakeholders and finally grow revenue, partnerships & more.
So, how can you lay the foundation? By following a systematic 3-phase process:
Investigate - 7 steps to promote engagement with your organization, as if meeting it for the first time. This includes interviews, conversations with your team or mentors, review of past collateral and analysis of communication challenges
Build - Categorize themes, identify language and ultimately lay your solid foundation to include a word bank, descriptors, company narrative, boilerplate, stakeholder talking points & more
Implement - The tactical application of the foundation, including a communication plan, FAQ and ongoing management expertise