I'm betting you've manipulated the same elevator pitch more times than you can count, and still wonder if your ideal customer appreciates what you do ...
This doubt & pressure is understandable. If you can't articulate your value, simply, you can't expect your stakeholders to facilitate an introduction, lead your next round of funding or green light a pilot.
Yet, every time you or your team craft a message, email, grant response, RFP, talking point and more, the following demands swirl ...
Support words with data, but don't bore the audience
Avoid buzz words, but use industry slang
Promise a future, yet rely on the present
We can't claim that, yet
Show empathy
Speak simply, but sound professional
Demonstrate expertise, but don't be cerebral
Be specific, but speak to everyone
Check with compliance
It's messaging mayhem, and it's the reason leaders - at any stage of growth - struggle to increase revenue, close a round, mature operations and eventually exit or IPO.
Now, imagine if all that pressure went away.
If instead of 1000 versions of a pitch deck on your desktop, or frantically preparing for an interview 5 minutes before it airs, you had a content strategy to guide all your marketing and communication efforts.
You removed yourself from mayhem, systematically choose words to describe who you are and what you do and codified it into a playbook for you and your team to reference, consistently.
That is the power of a strong foundation and it' s time to lay yours.
"Jessica gave me useful insights and help with expressing the benefits of my products and I really enjoyed working with her."
Joyce Waterhouse,
founder and CEO of Inlet Health
"With a growing demand for mental health services, we needed an initial messaging strategy to elevate and differentiate our presence. Jessica Ovadia-Healthcare Messaging solved this challenge by helping define our mission and aligning our communication materials. We are democratizing mental health care for everyone. Thanks to Jessica Ovadia - Healthcare Messaging, we now have better tools and scripts to communicate our vision, simply and effectively, to those in need.”
Alex Frenkel,
CEO of Kai.ai
"Working with Jessi was pivotal, for both the messaging strategy and the overarching vision of the company. She was easy to work with and the results were very satisfying.”
Paul LeFloch,
CEO and Co-founder of Axoft
The Digital Workbook is the solution to your business development, revenue generating, client management and fundraising challenges
The same patterns of communication distress plague leaders, writers and entrepreneurs - throughout the growth journey. Contrary to popular belief, the permanent solution to this cycle of overwhelm and doubt is not web copy or a killer pitch. It's a foundation - a reference guide of proven, codified language to simplify your message, engage with your stakeholders and finally grow revenue, partnerships & more.
So, how can you lay the foundation? By following a systematic 3-phase process:
Investigate - 7 steps to promote engagement with your organization, as if meeting it for the first time. This includes interviews, conversations with your team or mentors, review of past collateral and analysis of communication challenges
Build - Categorize themes, identify language and ultimately lay your solid foundation to include a word bank, descriptors, company narrative, boilerplate, stakeholder talking points & more
Implement - The tactical application of the foundation, including a communication plan, FAQ and ongoing management expertise
The exact process I've trained clients with for over 15+ years, available to you for a fraction of the price
Still not sure if the Digital Workbook is for you?
I get it. To build a solid foundation, you'll need to dedicate time and that's a precious resource to find. It's also why the Digital Workbook has been designed to progress at the pace that fits you best. With 25+ templates to follow and a step-by-step guide, I'm giving you everything you need for a fraction of the consulting cost and 10X the flexibility.
Complete the workbook when you want, how you want and with whom you want and gain the clarity and confidence you need to grow your healthcare business.
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What is included in Digital Workbook?After completing the digital workbook, you will walk away with a Messaging Foundation to support effortless, value-driven communication with any audience, in all settings. + Competitive report + Robust word bank + Stakeholder map + Company narrative + Solution descriptive language + Stakeholder specific talking points + Communication plan + Frequently asked questions
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Why should I choose the Digital Workbook over hiring you for 1-on-1 consulting?The digital workbook offers the same level of insights and expertise as 1-on-1 consulting, but at a fraction of the cost. Plus, with 10X flexibility, you’ll be able to work at your own pace, either alone or with a team member – without the time and process constraints sometimes associated with consulting. If you prefer to have the foundation engineered for you - check out the consulting page to book a discovery call and learn more. Hourly consulting is also available upon request.
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How will the workbook help me communicated more easily?The workbook is based on 15+ years of expertise and guides you through the development of a comprehensive messaging foundation. Through it's 3-phase process of investigate, build, and implement, 25+ templates and insights tailored for healthcare, the workbook offers a rubric from which to craft all your current and future content, ultimately helping you engage with any stakeholders, in all settings.
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Can I customize the content strategy to fit my organizations specific needs?Absolutely! The best part of the messaging foundation is that it provides a customized strategy to support your current and future needs. The 3-phase process, 25+ templates and insights outlined methodically within the workbook allow users to create unique content & engage with varied audiences, in any healthcare setting.
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How much time will it take to complete each phase of the workbook, and what if I'm overwhelmed with the workload?The workbook is designed for flexibility; as such, the completion timing varies based on your pace and work style. Each step is defined and accompanied by a specific template to guide you through. If you follow the process as is outlined, you should not find it overwhelming. Of course, if after purchasing the workbook, you'd like to upgrade to the consulting program where I build the foundation for you, book a discovery call and enjoy a 15% discount.
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Is there a refund policy if I am not satisfied with the workbook?While we do not offer refunds, we are committed to ensuring your satisfaction. If you encounter challenges or have concerns, please reach out to our support team, and we'll work together to address issues and provide additional guidance.
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Can I purchase individual sections of the workbook, or is it only available as a complete package?The workbook is only available as a complete package. Each phase builds on the previous one, ensuring a comprehensive approach to developing your Messaging Foundation. If you aren’t ready to purchase or would like to access free training & resources, check out the resources section on our website. If you aren't sure what support you need, you can always book a single hour with Jessica. During the hour session, she will learn about your current status, identify potential challenges and offer some immediate strategic considerations. From there, you can work with her to map out next steps.
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I have a team member responsible for marketing & communication. How can they use the workbook effectively and will they have access to ongoing support?The workbook is designed for team collaboration and can be shared with up to 3 others. Employees can follow the step-by-step guidance outlined in the workbook. For questions or support, please reach out to the support team. At any time throughout the process, you or your team member can schedule a 1 hour consulting meeting with Jessica where she can help bring other employees into the process, work on a section with you or trouble shoot if challenges arise.