Are you missing out on opportunities to build connections with your audience?
You’ve probably heard from countless people about the importance of consistent communication…ongoing and scheduled.
Whether you don’t have the resources or aren’t prepared to make the hire, here are 6 steps you can take TODAY without a content manager onboard.
Messaging Foundation Contrary to popular belief, the permanent solution to marketing-collateral-overwhelm is not another version of web copy or a killer pitch deck. It's a foundation - a reference guide of proven, codified language to simplify your message, engage with your stakeholders and finally grow revenue, partnerships & more. This is especially true for teams that don’t have the time or capacity to hire a content specialist to manage this independently. Before you focus on other business objectives, lay your foundation and enjoy effortless communication - regardless of your size or stage of growth. For more information, click here.
Value Proposition Identify your organization’s 5 most compelling value propositions and share with all employees. Your employees represent your organization, so be sure they have access to templates, guides and approved content. Give them the power to propel the organization forward.
Best Practices Share best practices for written and oral communication (more white space, cadence preferences, email etiquette). There’s no reason these tips should stay within the content team - anyone with a voice, passion and computer can use them.
Integrate Touch Points Add "communication/marketing touch points" to weekly meetings with your team so messaging is discussed and reviewed - consistently. Plus, by engaging with team members who don’t generally discuss communication, you’ll encourage collaboration and creativity.
Internal Communication Calendar Assign the role of "calendar keeper” to one person in your organization. This ensures webinars, emails, meetings, etc. are scheduled, don't overwhelm your audience and correspond to company objectives.
Feedback Assign the role of collecting and organizing customer feedback to your most organized employee. This feedback is critical as it sets the tone for future content you create. Plus, using feedback to improve processes is the best tool for growth so, undoubtedly, the entire organization will benefit.
The time will come when you can hire a communication leader.
Until then, follow these steps and keep your head up!