SERVICES
To grow as a healthcare organization, you must articulate your offer, communicate with confidence, and connect deeply to the audience you serve. But, when your goal is to innovate and disrupt, amidst a market as complex and ever evolving as healthcare - communicating is NOT easy. And that’s why you need a strategy - a messaging framework to define who you are and align with whom you serve.
Our 15 years of expertise has taught us that all organizations have a unique set of challenges. That's why, with our team of graphic designers, web developers, clinical experts and content strategists, we'll help drive success and growth in a way that suits you best.
Healthcare Messaging Pulse
Taking a pulse is a fundamental part of preventive care. It’s the perfect way to check in, assess your health and identify next steps. Offer your company the same care with The Messaging Pulse - a critical communication checkup and guide to improving your company’s messaging health.
If you know you need a messaging refresh but are unsure of where to begin or would like a roadmap delivered so you can write and implement the strategy yourself - this package is for you.
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With the pulse, we help rewrite your core messaging, update marketing collateral and build a solid communication plan to engage your audience.
Deliverables
After just one week, we’ll deliver:
A systematized audit of your current communication materials
Revised communication goals
A step-by-step actionable guide to building a messaging strategy & communication plan
Let us do the hard work for you and deliver a guide to transform your communication.
Investment: 1 week, $3,000
Messaging Foundation
Writing compelling messaging to differentiate your value, simply, requires content expertise, time and human capital. And, as a leader of a healthcare organization, you may find these difficult to access.
The irony is, without a messaging foundation, you're wasting time and money crafting, editing and managing language that should be set. 'Soup-to-nuts,’ and delivered in 6 weeks, this Messaging Foundation is for you.
This package takes the Pulse to a whole new level. We not only evaluate your collateral and create a roadmap for improvement, we apply it - delivering a high-level strategy, stakeholder specific key messages and the supportive materials required to build and execute a communication plan, right away.
Deliverables
Our 6 week process delivers the following:
Stakeholder Map
Messaging Playbook - Brand compass, value proposition and differentiating language, along with stakeholder specific messaging
FAQ Document
Evolving Messaging Handbook - How to update your strategy as your business evolves
All growth starts with a strong foundation.
For your complete and comprehensive key message strategy, book today.
Investment: 6 weeks, $12,000
Foundational Partnership
For true market impact and business growth, you must engage with your stakeholders - regularly and individually; and while a robust communication strategy provides a critical foundation - even the best strategy falls flat without a plan to implement it.
This is why we created the Monthly Communication Partnership;
Designed to save you time and offer you ongoing access to our expertise - this partnership ensures each stakeholder is met with the message AND tactic that suits them best.
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Whether managing your content calendar, updating a website, building marketing collateral or more, we’ll manage your communication deliverables - so you can focus on your business.
Deliverables
After building your tactical communication plan, we’ll manage your:
Vendor relationships
Website content
Marketing collateral
Ongoing content